Business cards, flyers, and posters are easier to read and hold more positive energy if they are done in a matte finish. Surfaces with a high gloss or shine reflect light into the face of the reader and deflect positive chi.

The matte finish seems to indicate warmth and depth just the way softer material feels against the skin as opposed to shiny cool materials. Don’t print your business cards on very dark paper, it will be hard for people to make a notation on the back! If you are looking for a guarantee that people will keep your card, try making the back side a coupon for a discount on your product or services.

Develop a logo and put it on your card…something simple that enhances rather than clutters up the look of your card. Fewer words, larger type, and a stylish logo will be easier for people to read and remember!

We also suggest requesting recycled paper to reduce the impact on the environment. More trees means more fresh air…and Feng Shui is all about a healthy environment!

Believe it or not, people tend to hold on to business cards longer when they are not super shiny; and two colors that complement each other will tend to draw in the eye! For added interest, consider a card that folds. If it is interesting,it will draw the eye and intrigue people. They will want to know what is inside-like a mystery to be solved.